How to get people to love reading? Very simple!

It’s amazing what can go city officials to encourage residents to read the books! At the initiative of one of the townspeople, the mayor of the Romanian city of Cluj-Napoca has agreed to an experiment: for a few summer days with passengers who read in public transport books, not charged a fare.

Surprisingly, this is not the only civil initiative, aimed at improving the population’s interest in books. There is, for example, a well-known campaign Bookface. Its essence is that every person. having your profile on Facebook a photo book, you may get a discount in any public place, starting with bookstores and ending by the dental office.

And every year April 23 is celebrated world book day in Cluj-Napoca, anyone got book, free admission to the Botanical garden.

The citizen invited the mayor of Cluj-Napoca no charge with people reading books in public transport.

The mayor listened and shared this proposal on its social network. Reviews don’t have to wait long

Eventually, after a year of persuasion, an idea brought to life

In June 2015, from 4 to 7 the number of everyone who was in possession of the book could pass in public transport for free

“I think that to increase the interest in reading better by encouraging those who read rather than criticizing those who don’t”