The reality that is being hidden from you!

“India has broken” (Broken India) — a stunning photo project that shows the true reality which is beyond the scope of stylized photos of India, are popular in Instagram. Organized by the Singapore organization Limitless, this campaign challenges the society and exposes the rosy picture of “Beautiful India” showing the poverty and filth that abound in the country. Not all photos are shocking, but according to the organizers, and this is enough to show the world the true picture and to start a dialogue.

“Showing the world “the Broken India,” we wanted to hurt the public for a living — say the representatives of the company Limitless. Only when people come out of the comfort zone and meet face to face with unpleasant things, only then they start to notice the difference and draw conclusions. A little negativity is always important to start positive change”.

“India has two sides: attractive and not very”

The reality that is being hidden from you!
“Even the residents can get into both of these categories”

The reality that is being hidden from you!
“Someone’s happy the way things are…”

The reality that is being hidden from you!
“… and someone determined to change the way things are”

The reality that is being hidden from you!
“It’s something we take as a basis in their work to make India better”

The reality that is being hidden from you!
“The idea of the “Broken India” appeared after we saw a post in Instagram, where you show only one side of the coin”

The reality that is being hidden from you!
“This idea fit well into our concept of the two Indies, which helped us to bring this issue to a new level”

The reality that is being hidden from you!
“Good things happen when you are fast and impulsive”

The reality that is being hidden from you!